Our Values


NUsport sees our members, patrons, sporting clubs and guests as number one! We are committed to their experience through our corporate values;

  • To recognise the value and contribution of each individual and to actively demonstrate concern for the health, safety and wellbeing of employees.

  • To accept responsibility for our actions and act responsibly in our jobs and in our dealings with each other, our customers and our communities.

  • To optimize the use of our resources to maintain financial viability and to support continued improvement.

  • To use initiative, teamwork and ongoing evaluation/education to support continued improvement.

  • To conduct business ethically, honestly and fairly and treat members with respect.

  • To satisfy our customers with quality services and products while providing the highest standards.

  • To provide quality, timely service.

  • To show loyalty to our members.

  • To invest in the retention of our customer and member base.

  • To manage a sustainable business with an emphasis on teamwork.

  • To value the community and a learning environment.

  • To place a high significance on integrity.



Pillars of Customer Service


Our Member Experience is very important to us, with a commitment to world class customer service. To be part of the team you need to actively uphold our “Pillars”

  • HAVE FUN

    I am positive, fun and friendly, maintaining energy and enthusiasm to create a memorable experience for our members and guests.

  • SPEAK FIRST

    I am the first to see, smile and speak to every person who enters The Forum.

  • USE NAMES

    I use members’ names and ensure they receive a ‘welcoming’ hello and a ‘well done’ goodbye on every visit to The Forum.

  • GO BEYOND

    I go above and beyond, always providing the customer more than they expect.

  • BE PROUD

    I am professional, well presented and take pride in The Forum brand and the products offered.

  • RESPECT

    I am courteous and respectful of members, guests and colleagues.

  • INTERACT

    I look for ways to have genuine interactions with members, taking interest in their journey and being dedicated to providing solutions to achieve their goals.

  • FOLLOW THROUGH

    I will be proactive and resolve any issues as they arise, and follow through to ensure a resolution for any issue I am required to pass on.

  • FOLLOW PROCEDURE

    I act with integrity to uphold the policies and procedures of NUsport, so our members experience consistent and fair communication and outcomes.

  • BE A FAN

    I am a Forum Fan; knowing my product, expert in my role, hosting our member visits and projecting the benefits of health and fitness.